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What sales taught me about software

A commercial perspective as the starting point for the questions, workflows and products I build.

Marius GheorgheBusiness processes2 min read06.10.2026

Before the solution, the conversation

My professional experience includes consultative sales, customer relationships and account management. In telecom, a conversation began with the services in use, the business context and unmet needs.

When I work on a digital product, the same perspective helps clarify the problem: who performs the operation, with what information, and what happens next? I see a connection between the two strands of my career: understanding a business process helps design the tool that supports it.

A process involves several people

In my Business Development role at Orange, qualifying opportunities included handing context to the sales team. In Vodafone account management, relationship continuity and enquiry follow-up were part of the work.

These responsibilities give CRM discussions a concrete vocabulary: information must be easy to find, understand and use by whoever continues the work. An isolated form does not explain the whole process.

What I ask before designing

What problem are we solving? Where is context lost? Who takes the next step? What information is missing for a decision?

These questions can be discussed without immediately choosing a technology. They provide a basis for architecture and prioritising features. Commercial experience and development do not need to compete for attention: they can contribute to the same understanding of a product.

How this connects to my projects

My CV describes platforms for leads and communication, bookings, contracts, fleet operations and profitability. They share a common thread: tools for operations that people need to continue.

For a complete case study, the next step is documenting a specific workflow with anonymised screens, my contribution and verified results. Until then, I present the areas of work without inventing savings, usage volumes or promises of full automation.

A perspective I want to keep

A good product can be explained in its user's language. This journal can make visible what often disappears from a portfolio: the conversation and reasoning before the screen.

To me, a new professional profile should show this continuity. Business experience provides context; technical skills provide the tools to build the solution.

B2B operational platforms

A good conversation
can start a project.

Technical roles, collaborations
and exchanging ideas.

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